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Bubbles, Flat Prices, And Falling Dollars

May 11, 2006

As of this writing, one Euro is just shy of $1.30 in US dollars.  Just a few years ago, $0.89 or so could buy one Euro.

What does this mean for you as a real estate agent or real estate service provider? There is an entire continent of people that look at falling or flat US real estate prices and are thinking, "wow, that house listed for $330,000 is only about 250,000 EUROS".  Basically, a real good deal for them considering the same property was 370,000 EUROS just a few years ago.  If they have been around for awhile, they know that favorable currency rates come and go…so they need to buy now.  Even Canada and the Japan have really favorable exchange rates right now.

Our online services to help the real estate community build a truly international customer base will be launching very soon in English, Spanish, and Portuguese. French and Japanese will be also be available soon.

As a seller, agent, mortgage broker, title company, or other real estate service provider; have you done anything to help these customers find YOUR properties or services? Does your listing seem natural to them? Same language? Same units of measure? Are you marketing in their local media?  if not, why not?  Feel free to share your international real estate experiences or concerns….

See an example of a listing translation

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3 comments

  1. Hot, Normal, and Cold Markets

    Hot Market –

    This is an extremely competitive market, one that is advantageous to the seller. Sometimes, homes will sell as soon as they are listed or even before homes are listed. Typically, during a hot market, multiple offers will be made on each home and more often than not, homes will sell for more than their asking price. It is even more crucial to be prepared and to be ready as a buyer when the market is hot. It can be easy to get caught up in the bid for a home, but if you are prepared (pre-approved, solid in price range, realistic about your needs), it is easier to remain focused on your housing needs and price range.

    Normal Market –

    In a normal market, there is fairly a large number of homes available and an average number of buyers. This market does not necessarily favor the buyer or the seller. A seller may not have as many offers on their home, but he or she may not be desperate to sell either. Again, it is the buyer’s responsibility to be prepared. During a normal market, the chances to negotiate are higher than in a hot market. As a buyer, you can expect to make offers at lower than the asking price and negotiate a price at least somewhat less than what the sellers are asking.

    Cold Market –

    In a cold market, houses may be listed for more than a year and the prices of houses listed may drop considerably. This market is advantageous to the buyer. As a buyer, you have the time to make an offer that works to your best interest. It is not uncommon to low-ball and to find that sellers are accommodating to meet your needs. Keep in mind that even though this market is a great time for buyers, you do not want to lose your dream home by being unrealistic. Your goal is to get the your dream home at the best possible price.

    La Jolla, San Diego, Real Estate, Homes, Condos,


  2. […] Please note that the property is extremely modest – we chose this video to showcase the translated narrative and not necessarily the property itself. For the record, we’ve translated video for properties that run the full range of prices and locations. We believe that there are many valid reasons to translate property videos. This video translation service is included as part of listings hosted on our site. It is also available at an extremely reasonable cost as a separate service for agencies or agents that don’t allow or want co-branded listings. […]


  3. […] – Many Americans and companies don’t recognize the rising economic power of certain non-US born populations. If we look at real estate as an example, the New York Times has a recent article about how 2nd generation immigrants will likely provide the buying power behind the next housing boom. Many Americans also don’t realize that US real estate has become about 30% cheaper over the past few years for those with euros that can take advantage of a weakening US dollar. […]



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