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US Market for Language Specific Real Estate Sales Growing

November 11, 2006

Article from Newsday that discusses the rise of language specific real estate sales within the US (in this case, Long Island, NY). 

http://www.newsday.com/business/ny-coversprd4967216nov10,0,5303825.story?coll=ny-business-leadheadlines

Key quotes:

“Even customers who are fluent in English often prefer to go through the daunting home purchase process in their native language, explains Sandi Lefkowitz, the Glen Head and Sea Cliff sales manager for Daniel Gale.”

“The demographics are just changing,” Bookis says. “There’s a lot of mobility within the entire country, and being able to cover a number of languages just opens up your market.”

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