A-List Bloggers To Corporate Platforms: Loss of Objectivity Or Just A Natural Transformation?February 25, 2008
Is the aggregation of A List real estate bloggers within corporate blogs signaling a shift in real estate blogging? The trend of Rudy to Trulia and a number of well known real estate bloggers to Homegain may be a benign move with every intent of simply giving well known bloggers a different platform. As a vendor and real estate investor, I consider myself to be part of the re.net and enjoy reading the perspectives of other bloggers.
However, I’m not sure that I can help but feel that many of these messages behind these well known bloggers will begin to feel more corporate in nature. There isnt anything inherently wrong with a corporate blog or a corporate focused message on a blog. I have one. But blogging through a corporate filter is limiting in many ways due to my readers naturally understand that I have a bias. That bias is fine when I write about my own product or write about a specific technology. However, writing a legitimately negative post about a competitor would come across as “bad cricket” even if the post is written objectively.
There are a number of A List real estate bloggers. Most write from a position of objectivity. In some ways, this objectivity
will can possibly be lost for those that do when viewed through the lens of corporate blog. Let’s see how this new trend plays out.