I Can Quit You: Moving From Twitter Back To Creating Quality Blog ContentJune 19, 2008
I made a hard decision this morning. I’m going to greatly reduce my time on Twitter and return to focusing on creating quality blog content.
Why? It isnt because of the downtime. It’s because of the results.
A lot of our business blogging success has to do with the novel ideas that we are able to conceptualize on our blog. We were often surprised how they matched plans and unmet needs that customers had. Twitter doesn’t afford us the opportunity to display our strengths to our customers.
This is represented in hard data if we consider lead generation as a measure of customer interest and perception of value-add in our ideas. Prior to Twitter, each of our blogs were generating an average of just over one quality contact per day per language which translated to 3-4 new paying contracts per month per language. Some large, some small but all paying and revenue is the lifeblood of a company. My spanish and portuguese managers tried twitter and then eventually returned to blogging…they have maintained their lead generation average over time. We have not.
Twitter has generated a grand total of 2-3 leads for us over the months and 2500 tweets that I have been using it and no paying business whatsoever. Yet, it also eats up 2-3X the time commitment as blogging. Twitter has also changed in focus as it transitions into more mainstream applications from microblogging to simple conversation forum and linking partner.
All that said, the quality of our blog posts has dropped and the number of visits, leads, and contracts has suffered as well. Blogging is a garden that also requires tending but simply bears more fruit for us.
Twitter simply isnt the right forum for us to show our strengths in the areas of web 2.0 software consultation, customer focused content distribution, widget creation, social networking, and Web n.0 semantic web implementation. We’ll still be on twitter at some non-zero level but not investing a great deal of time there anymore.