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I Can Quit You: Moving From Twitter Back To Creating Quality Blog Content

June 19, 2008

I made a hard decision this morning.  I’m going to greatly reduce my time on Twitter and return to focusing on creating quality blog content.

Why?  It isnt because of the downtime.  It’s because of the results. 

A lot of our business blogging success has to do with the novel ideas that we are able to conceptualize on our blog.  We were often surprised how they matched plans and unmet needs that customers had.  Twitter doesn’t afford us the opportunity to display our strengths to our customers.

This is represented in hard data if we consider lead generation as a measure of customer interest and perception of value-add in our ideas. Prior to Twitter, each of our blogs were generating an average of just over one quality contact per day per language which translated to 3-4 new paying contracts per month per language. Some large, some small but all paying and revenue is the lifeblood of a company. My spanish and portuguese managers tried twitter and then eventually returned to blogging…they have maintained their lead generation average over time. We have not. 

Twitter has generated a grand total of 2-3 leads for us over the months and 2500 tweets that I have been using it and no paying business whatsoever. Yet, it also eats up 2-3X the time commitment as blogging. Twitter has also changed in focus as it transitions into more mainstream applications from microblogging to simple conversation forum and linking partner. 

All that said, the quality of our blog posts has dropped and the number of visits, leads, and contracts has suffered as well. Blogging is a garden that also requires tending but simply bears more fruit for us.

Twitter simply isnt the right forum for us to show our strengths in the areas of web 2.0 software consultation, customer focused content distribution, widget creation, social networking, and Web n.0 semantic web implementation.  We’ll still be on twitter at some non-zero level but not investing a great deal of time there anymore.

Stay tuned…

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2 comments

  1. Hi Tony,

    I have to admit I´m a frequent reader of your blog, a lot of times I just prefer to keep myself as a mere observer though.

    However this particular entry made me feel like sharing some good advise on how to use twitter in a more effective manner….. well, instead of me saying good things about twitter and before you quit, check this out http://www.geekpreneur.com/wp-content/uploads/2008/06/twitter_book_geekpreneur.pdf, and let me know if it brings new ideas for you to make twitter a more efficient marketing tool.

    Fabio


  2. fabio

    Thanks for the link. I think I gave it a good shot with month of use and just over 2500 “tweets” (or messages) I think that time is better invested in our platform and video blogs. 🙂 Just a recognition of what works for us.

    Thanks again



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