Archive for the ‘Uncategorized’ Category


Where Have We Been and What’s Next?

July 30, 2010

With the decline of the worldwide real estate market, we’ve been focused on developing our content management, mapping, and mobile capabilities for smaller cable companies and cell phone carriers in other parts of the world. We unwound all of our real estate related functionality from the core platform in the process.  We would not still be around had it not been for our services provided to these other industries.

That said, our next release is very real estate focused with the added benefit of our enterprise experience in other non-real estate markets.  The real estate functionality is now a module or add-on to the core platform that can be seamlessly added or removed for specific organizations and individuals with a single configuration setting within the platform.

Real estate technology is the perfect showcase for answering the question of “what’s of value and what’s around it?”.  Even if you aren’t involved in the real estate industry, you’ll still find all sorts of new functionality related to mapping, content management, and mobile capabilities.  The next release is just around the corner…


Video Processing Changes

February 14, 2010

Today, we are putting a number of logic changes in place to prepare for our next version of the platform and to provide better service for platform customers.

As background to better understand what we are changing, we have a small cluster of processing servers that convert videos, resize photos, and do all of tasks like create documents on the fly.  Currently, when a video is uploaded, it’s sent to the first open server. If there are no open processing servers, the requests  waits in line for an open server and then the request is processed. The first request is the first one processed.  Like most sites, we have more unregistered guests than members and more free members than paying members.  We are taking steps to make our platform “smarter” to improve our service for our members.

Processing Priority: We’ve introduced the ability for prioritizing processing requests based on membership status or affiliation based membership such as a company or organization.  During periods of high activity, paying members will be prioritized over members who in turn will have priority over unregistered guests. Note that this change will have no impact when there are plenty of open servers. It will only kick in when requests are waiting in line.  In order to ensure that even low priority requests don’t have abnormal waits, we have also added a way of gradually raising a request’s priority over time automatically.

Parallel Processing: When a member with privileges to process multiple files at once sends the files, they’ll be processed on different machines at the same time.  Of course, this will depend on the member’s processing priority and open server availability.  Our old logic reserves a single server for them and they were processed one after the other.

Members using this functionality should see marked improvements in the amount of time needed to wait on a group of large videos to be converted.

Customized Processing Options: Certain membership levels will have highly customizable processing options.  We’ll cover this in detail upon launch of the next platform version.

If video processing is a bit wonky today, it’s because we are putting these changes in place in the live environment.

These changes will result in reduced waiting and far more flexibility for our individual and corporate customers.  They’ll apply across the board to all of the different types of platform customers (real estate, mobile services, etc.)  This should lay the foundation for our continued growth in 2010 and beyond.


FSBL Content Platform 2010

December 15, 2009

FSBL Platform 2010 is finally getting close.  We finalized the overall platform feature list as well as the free demo behavior  yesterday.  This means that we know what the target is for release now after the new year and specifically what that release will look like.  Innovation and ease of use are the watchwords for this release – it’s really going to be special.

Exciting times…


We’ve been busy…

September 29, 2009

You haven’t heard much from us lately.  We’ve always been out on the forward edge of rich media functionality doing things that now are “cool” before they were cool.  We’re continuing that tradition.

A few months ago, we rolled out some experimental functionality to several non-real estate enterprise customers.  The response was awesome enough that we have been “heads-down” to roll out a production version of it with the changes that they came back with.  It’s a set of deep changes for us so we want to be sure that we have all of the bases covered and the functionality fully tested before rolling it out to other companies.

Note that some of the work that we are doing has occasionally impacted our live environment for reasons that we’ll discuss when we launch in December.  Though we haven’t seen any new impacts, we apologize in advance for any issues. 

The new functionality that we will be releasing aren’t small changes or simply putting a new shine on an old product…it will totally shift how you think about and deliver rich content to your customers via your web sites. See you soon….


Restating Our Vision: What We Are About

May 17, 2009

We’ve taken a different approach to syndicating online content than most vendors. Our method brings the viewer back to the broker’s site to consume content rather than our site(s) or a third party site. It can best be described as syndicating the opportunity and brand rather than the content. The content is consumed on your website where the chances for customer capture are most rewarding for you.

Incidentally, Google will also index the syndicated content on your site rather than ours which is quite a different approach than most vendors.

You’ll be seeing a lot more about this theme soon.


Consolidating Blogs Into One AutoUpdating Place

December 23, 2008

You may or may not know that we maintain 4 english language blogs around various aspects of video concepts, platform issues, and real estate marketing. It’s caused a bit of “blog schizophrenia” while writing for different audiences because we really didnt have a way to consolidate the blog content in a way that made sense. heck, some of you may not even that we have hundreds of other blog posts in other places than this blog.

Since Vidlisting is undergoing a re-design, we figured it may be a good time to prioritize dealing with this schizophrenic approach to blogging. We ended up with a auto updating single blog page for the 4 blogs that (finally) makes sense of different blog themes and topics.

You can see what we’ve done at Feel free to leave feedback.


Actual Video Widget

October 31, 2008

Enjoy! (Real estate video uploaded by Dale Chumbley)