We’ve taken a different approach to syndicating online content than most vendors. Our method brings the viewer back to the broker’s site to consume content rather than our site(s) or a third party site. It can best be described as syndicating the opportunity and brand rather than the content. The content is consumed on your website where the chances for customer capture are most rewarding for you.
Incidentally, Google will also index the syndicated content on your site rather than ours which is quite a different approach than most vendors.
You’ll be seeing a lot more about this theme soon.