Improvements To Set The Stage For Better Location And Enterprise ServicesMarch 7, 2009
We made a lot of interface and under the hood changes this past week. The changes were for two reasons:
1) to improve the location based video, document, and external link services that the online content management provides.
Back story: we started building the bulk of our geolocation services in 2007. It was initially slow and clumsy and limited to just video but we knew that it would be the future path to differentiating our video services and providing a set of valuable services to our customers. We kept geolocation in the middle of our priority list as we finished the huge work items that we had. In short, we worked on different parts of location based services at different times and added new content types for these types of services throughout 2008.
The result was a system to geolocate properties, documents, images, and members that worked well but didnt have a lot of standardization on the back end. With most of this phases big work items out of the way now, we spent this past week updating and standardizing how geolocation across the entire platform so that we can really focus on a new set of local video and content services for both users and application developers of web and mobile applications.
2) To tee up broader organizational focused functionality associated with corporate memberships
We believe that enterprises should be able to pass unique organizational branding and syndication to their staff, members, and partners to provide a seamless experience for their users. We’ve been selling memberships to selected real estate, web portals, and other organizations for over a year now that allow these orgs to do just that. We haven’t been offering membership levels on our website in an automated way because much of what we have been offering involved a very hands-on, boutique style of professional services approach. Now that our first phase of functionality is built out, we are specifically focusing on automated set of value-add online services that we can help organizations, portals, and associations provide to their employees, members, and internal business online. In addition to an automated method to sign up for various membership levels (including corporate), you’ll also be seeing a whole set of functionality aimed at the enterprise customer in the coming weeks.
Imagine being able to provide different types of content branding and syndication for different business units, teams, or levels within your organization. Content can be accessed, shared among the organization, and syndicated externally to others without multiple uploads, cutting and pasting of embed codes, or constantly moving content into “networks”. Content can uploaded that remains private…as in “no one can see it but you”. Your organization doesn’t have to be limited anymore to public facing channels.
We realized that we had a number of dependencies on the back end of the platform that were fine for individual members but not as flexible for broad organizational use as we think that organizations need. Those dependencies have since been cleaned up this past week.
The result is that we are now ready to start offering a broad set of content management and branding functionality that allows a member to be part of any number of organizations. apply that organization’s branding and use any unique sharing/syndication associated with that organization when it is needed, and still retain the capability to use their individual membership to the fullest. Multimedia and content developers will also find the new capabilities appearing in both the member set of the platform developer application programming interfaces as well as the full set.